Revolutionising Recruitment Marketing: 5 Game-Changing Social Media Strategies
In the competitive landscape of recruitment, attracting top talent is becoming more difficult than ever. If you're a recruiter trying to leverage social media to place candidates, win clients and grow your online presence, LinkedIn is probably your go-to tool.
But what do you do if you’re posting regular, quality content and still seeing little return?
That means it's time to switch up your strategy. Social media is of course a powerful tool in recruitment, but simply posting on various platforms is not enough.
To truly optimise your recruitment strategy and enhance your results, consider incorporating the following five social media tips to set yourself apart from the crowd.
Harness the Power of Employee-Generated Content
LinkedIn studies reveal that employee-shared content garners eight times more engagement than company-shared content. Encouraging your employees to create content about their work life and share their experiences on social media can provide a more personal view of your company culture. This authentic insight into your organisation will attract potential candidates who resonate with your values. Remember that when your employees feel valued and uplifted they will choose to shout about it themselves! So focus on building an unmatched company culture, and the rest will simply follow.
Partner with Micro-Influencers
Micro-influencers, with their 60% higher engagement rate compared to macro-influencers, can substantially impact your recruitment efforts. Identifying and engaging with micro-influencers such as industry leaders, agency Founders & CEOs, technology partners, and webinar or podcast hosts on social media can expand your reach exponentially. By collaborating with them to create content in the form of guest blogs, webinars, podcasts, events etc, you can tap into their audience and attract potential candidates and clients who are already interested in your unique offering.
Embrace Storytelling
Storytelling is a powerful tool to connect emotionally with potential candidates. By increasing engagement rates by 18%, sharing stories about your company's history, values, and culture can make your brand more relatable and memorable. This approach will resonate with candidates who are looking for a meaningful work experience and are aligned with your organisation's mission. Remember: People buy from people. Keeping it real with your feed is the best way to stand out and remain authentic. Try doing this with something easy, like your origin story and watch your engagement skyrocket.
Incorporate Video Interviews
60% of job seekers watch videos about a company before applying for a position. When you feature video interviews with your agency's employees, past candidates, and clients, you begin to humanise your brand and give candidates a better understanding of your company culture. This transparency builds trust and encourages potential candidates to consider your organisation as a prospective employer.
Personalise Your Recruitment Approach
Personalised subject lines result in a 26% higher open rate than generic ones. Take the extra time to tweak your emails, the smallest personalisation can result in a huge increase in open rates and responses. You can also utilise social media to tailor your recruitment approach and reach out to potential candidates with personalised messages, all the information is right in front of you, have a quick glance at their profile and include something about one of their recent posts in your message. Going the extra mile will pay off! Engaging with people on a one-to-one basis is the best way to build a relationship and demonstrate that you value their unique skills and experiences, making them more likely to consider your services.
By implementing these five social media tips, you can optimise your recruitment strategy and establish your company as a thought leader in the industry, and stand out in a crowded market.
As I get to the end of this blog post I realise that there is one running theme in every tip: People. Humanise your marketing strategy, be authentic, champion your employees, and personalise your approach. Don’t forget: People buy from people!
If you give any of these a go, please do share your insights and experiences in the comments below to help others improve their recruitment marketing efforts!
